Leadership and Management

Matt Arnerich on Marketing your Early Years setting

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Matt Arnerich on Marketing your Early Years setting


Matt Arnerich is Head of Content & Brand Voice, at Famly – who make software that helps people in the Early Years build stronger relationships with parents, and save time on their admin.

For the past three and half years, he’s been in charge of the content Famly make, sharing information and telling stories to more than 1 million readers with the aim of making outstanding early years care achievable for everyone.

He says ‘Don’t sweat the petty things and don’t pet the sweaty things.’

In this interview, we discuss websites, Facebook and social media advertising; branding; testimonials; ensuring you have the correct data to make effective decisions about how to market your setting.

The famly website is here:
and the blog is here:

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Kathy Brodie

Kathy Brodie